Elsa is specialized in brand strategy and insight. With a strong International background, combining qualitative and cultural studies with branding and brand development, she has at heart to help brands transform themselves to offer economic, emotional and cultural value to customers of today and tomorrow.
Graduated from ESCP Europe (Master in European Business), she started at Canal+ and Nestlé. Then, she worked for 5 years at Added Value in their Paris, Hong Kong and Shanghai offices as Senior Project Manager before joining Interbrand Paris strategy team.
Elsa worked on various projects (exploration, positioning, brand portfolio, segmentation, innovation, semiotics) for major international brands such as IKEA, L'Oréal, McDonald’s, IHG, Pernod-Ricard.