DR Innovation is dedicated to helping clients innovate & grow by solving concrete business & brand issues.

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We help with brand and offer development, from upstream (identification of unmet needs & new business opportunities, ideation, strategic planning) to downstream (optimization of marketing-mix, consumer tests, activation).

We have a global reach, providing research & consulting services wherever there are market opportunities for our clients. Our consultants have conducted projects in 50+ countries over the past years.

We advocate a vision of human-centric innovation, supported by new idea development tools such as creative research, design thinking and new generation business models.

DR Innovation is part of Dragon Rouge, an independent and global branding & design agency. With 8 offices and over 300 consultants and designers across the world.

Human


Thinking


Design


Entrepreneurship


Actionability


Services

Insight


We believe in the consumer’s truth and putting people & experiences at the core of our approach.
Each year we spend around 2,000 hours engaging with consumers through various offline and online research touchpoints.

We connect with users to observe and understand their experiences:

  • Customer journeys (on & offline)
  • Shopper observations
  • Ethno-marketing
  • Experience diaries & log-books
  • User scenarios
  • Online communities

We invite consumers to explore and test through:

  • IDI’s / Triads / Focus groups
  • “Revival” interviews
  • Co-creative workshops
  • “Storytelling” groups
  • Online research communities
  • Insight videos

Innovation


We help companies and organizations grow and innovate, through ideation, design and activation:

  • Design Thinking
  • Service Design
  • Ideation workshops
  • Concept drafting
  • Concepts materialization
  • Quick prototyping (any product / services or point of contact: packaging, digital, retail…)

Digital is at the core of over a third of our projects – whether it is about identifying consumer insight in the digital age, understanding online customer journey, generating new business ideas, or designing connected objects & services…

Strategy


We create inspiring strategies for businesses and brands.

We help businesses plan, focus and forecast:

  • Trends & foresight exploration
  • Semiotics analysis
  • Exploration of the brand’s DNA
  • Top management interviews
  • Market analysis & segmentation
  • Growth opportunities identification

We help leverage brands into a business asset:

  • Strategic workshops
  • Business model canvassing
  • Portfolio strategy
  • Positioning writing
  • Brand platform writing
  • Brand storytelling

Clients

Française des Jeux
Bouygues Télécom Deployment
Drive
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Team

Latest

Designers speak out about "Mai 68" in Design Fax

14 May 2018

Elsa Guézennec joins DR Innovation team

01 September 2016

Bpifrance Inno Generation Trends Report

01 May 2016

Special feature on Design Thinking in Stratégies magazine

01 April 2016

Special feature on Luxury: digitalization and purchase experience in CB News magazine

01 December 2015

Special feature on Premium target and premiumization in Stratégies magazine

01 October 2015

Get in touch!

Contact

DR Innovation
32, rue Pagès
92150 Suresnes
France

T +33 1 46 97 50 00